Fresh Stop, the fastest growing and largest convenience retail brand in South Africa, continues to lead the convenience retail industry Leading the SA industry in growth, Fresh Stop’s stores continue to outperform all other fuel forecourt convenience retail brands in turnover. Owned by Fruit & Veg City, Fresh Stop focuses on offering its clients a healthy and varied product off.
One of the factors driving the high growth in sales, according to a recent study by Nielsen, is that 53% of consumers shop multiple times per week to get fresh and healthy food for the family, with 67% wanting to shop efficiently and not linger in store. Fresh Stop’s focus on innovation was one of the key reasons it was awarded International Convenience Retailer of the Year in 2013 and they have continued to lead the SA industry in c-store innovation “Our focus is very much on convenience and ensuring that our customers can be in and out of the store in ten minutes if they’re in a hurry to get back on the road. Fresh Stop has become the perfect place to freshen up and recharge.
It offers customers free Wi-Fi and power point sockets, and is the ideal place to settle down and enjoy the many food offerings available in-store. The Fresh Stop Diner also opens onto an outdoor playground area for the kids and a pet-friendly safe space to walk, water and exercise your dogs when travelling long distances. Another bonus for travellers and commuters are the new, clean and fresh toilet facilities available on-site.
